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Harrah's Cherokee Valley River

Harrah’s Cherokee Valley River Casino in Murphy, NC is one of three retail casinos in the state. This page contains a history of the facility, a list of available casino games, and contact information for the venue.

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Harrah’s Cherokee Valley River Casino is located in Murphy, NC, and is one of three brick-and-mortar casinos in North Carolina. The casino is operated by Caesars Entertainment and owned by the Eastern Band of Cherokee Indians.

On this page, you will find casino contact information, a list of available ways to gamble at Harrah’s Cherokee Valley River, and a brief history of the venue.

About Harrah's Cherokee Valley River in NC

Harrah’s Cherokee Valley River features a 50,000-square-foot casino floor, making it the second-largest NC casino. It opened in September 2015, becoming the second casino to roll out in North Carolina.

The gaming floor boasts more than 1,000 slot machines and video poker games, as well as many table games such as baccarat, blackjack, craps, and roulette. Caesars also operates a sportsbook inside the casino, allowing bettors to make their wagers through digital self-service kiosks or at the staffed wagering window.

In 2021, the Eastern Band of Cherokee Indians (EBCI) approved casino renovations that would add space for 300 additional slot machines, eight more table games, a 22-seat casino center bar, a poker room, and a parking deck with 1,500 stalls for guests to use. The EBCI expects the renovations will be completed in 2024, and the poker room is already open.

Away from the betting area, Harrah’s Cherokee Valley River has an arcade area, bowling alley, and a full-service restaurant, called The Landing Café. The food court area also has Earl of Sandwich, Moe’s Southwest Grill, Nathan's Famous/Arthur Treacher's, Panda Express, and Starbucks.

Does Harrah's Cherokee Valley River offer sports betting?

Yes, Harrah’s Cherokee Valley River offers NC sports betting. Harrah’s Cherokee Valley River is operated by Caesars Entertainment, so retail sports betting is available through Caesars Sportsbook.

Caesars also offers an impressive mobile sports betting app, which is available for download in the Apple App Store and Google Play Store. Installation is free, and you’ll be able to use the app to place your bets even when you’re away from the gambling floor of the casino.

Harrah's Cherokee Valley River and Caesars Sportsbook partnership explained

Harrah’s Cherokee Valley River is operated by Caesars Entertainment, and as part of the partnership, casino patrons are able to place wagers through Caesars Sportsbook NC. This partnership allowed North Carolina residents and casino guests to make sports bets even before online sports betting was legalized in the state.

While the legalization of online sports betting is expected to have a negative impact on the casino’s sports betting revenue, there is a revenue-sharing model in place to help offset the losses.

The retail sportsbook at Harrah’s Cherokee Valley River opened in March 2021.

Which other gambling types exist at Harrah's Cherokee Valley River?

Here is a full list of the gambling types that exist at Harrah’s Cherokee Valley River.

  • Sports betting
  • Slot machines, including penny slots, high-stakes machines, and
  • progressive jackpots
  • Video poker machines
  • Baccarat
  • Blackjack
  • Craps
  • Roulette
  • Three-card poker
  • Texas Hold’em

History of Harrah's Cherokee Valley River

Here is a timeline with some of the important moments in the history of Harrah’s Cherokee Valley River Casino.

  • 2015: Harrah’s Cherokee Valley River opens in Murphy, NC
  • 2018: Harrah’s Cherokee Valley River undergoes a $13 million expansion, adding a full-service restaurant, bowling alley, and arcade.
  • 2021: Caesars opens a retail sportsbook at Harrah’s Cherokee Valley River.
  • 2024: A second set of renovations adds a poker room, spa, casino bar, and an expansion of the gaming floor.

Contact & opening hours

Address: 777 Casino Parkway, Murphy, NC 28906
Opening hours: Open 24/7
Website: https://www.caesars.com/harrahs-cherokee-valley-river
E-mail address: Email form available on the casino website
Phone number: (828) 422-7777